Web chat offers many benefits for institutions looking to increase engagement with prospective and current students.
Available 24/7: Students (and their parents) can reach out for help anytime, day or night. Convenient: All they need is an internet connection — no need to find a phone or make an appointment.
Responsive: Students get an immediate response from a knowledgeable staff member, which builds trust and increases satisfaction. Affordable: It’s a cost-effective solution that doesn’t require additional staffing resources.
Accessible: Students can connect with someone who can help them regardless of their location or schedule.
Discreet: Students can ask questions without feeling embarrassed or self-conscious. Private: Conversations are confidential — perfect for sensitive topics like mental health or finances. Timely: Students get the information they need when they need it most.
Engaging students early and often is key to long-term success — but many institutions are seeing diminishing student interest in traditional communications like emails, call campaigns, and direct mail. Today’s students prefer the convenience and responsiveness of digital communication. They are accustomed to getting responses in 45 seconds or less — and if they don’t hear back, they move on. That’s why it’s essential for institutions to provide instant guidance and support on the channels students prefer to use. One such channel is web chat. Web chat provides an immediate connection between students (or their parents) and a knowledgeable advisor, counselor, or staff member. It’s a solution that’s available 24/7, which means it can accommodate any student schedule.
Web chat is an essential tool for engaging today’s students. It’s available 24/7, convenient, responsive, and affordable — which makes it the perfect solution for institutions looking to increase engagement with prospective and current students alike. If you’re not using web chat yet, now is the time to start!
