The Student Engagement Maturity Model is comprised of four stages:
1. Awareness: In the awareness stage, institutions are just beginning to realize the importance of student engagement. Processes and communications are typically siloed, and there is little to no integration between departments. Institutions in this stage are often reactive rather than proactive when it comes to addressing issues.
2. Exploration: In the exploration stage, institutions start to experiment with different technologies and approaches in order to improve student engagement. Although there is still room for improvement, departments begin to work more closely together in order to achieve common goals.
3. Adoption: In the adoption stage, institutions have fully embraced student engagement as a core part of their mission. All departments work together seamlessly in order to provide a holistic, integrated experience for students. Institutions in this stage proactively address issues and continually look for ways to improve the student experience.
4. Transformation: In the transformation stage, student engagement is not just a part of the institution’s culture—it IS the culture. Institutions at this level are constantly innovating and pushing the envelope in order to stay ahead of the curve. They anticipate needs and proactively address issues before they become problems.
When it comes to student engagement, following a proven framework is the key to success. Many higher education institutions utilize behaviorally intelligent chatbots to increase quality applications, reduce summer melt, improve retention rates, and much more. However, building an inspiring student engagement strategy takes more than just the right technology.The Student Engagement Maturity Model (SEMM) is a framework designed specifically for higher education institutions looking to take their student engagement to the next level. SEMM is a holistic approach that encompasses everything from process and technology considerations to change management best practices. By following the SEMM framework, higher education institutions can develop a student-centric culture that leads to increased engagement and improved outcomes.
No matter where your institution falls on the SEMM spectrum, there is always room for improvement. By following the SEMM framework, higher education institutions can develop a student-centric culture that leads to increased engagement and improved outcomes. If you’re ready to take your communications to the next level, utilizing a proven model is the best place to start.