In the coming years, we envision that many schools will be heavy users of AI for communications as the competition for students continues to rise and funding for higher education continues to fall. Some institutions will utilize AI through a larger technology system such as their SIS or CRM; however, we believe that a dedicated platform is the superior approach for the following 5 reasons:
1) A dedicated platform can provide a more holistic view of your institution’s communications.
2) A dedicated platform can offer more insight into which channels are being used most effectively and where there may be room for improvement.
3) A dedicated platform can help you keep your finger on the pulse of your institution’s communications and better understand how they are being received by your audience.
4) A dedicated platform can offer more flexibility and customization when it comes to tailoring your communications to specific audiences.
5) A dedicated platform can provide a more centralized location for managing your institution’s communications, making it easier to train staff and ensure consistent messaging across all channels.
As the competition for students continues to rise and funding for higher education falls, we believe that many schools will turn to AI to help engage students through modern communications. A dedicated platform is the superior approach for utilizing AI in higher education communications because it offers a more holistic view, greater insight, more flexibility, and easier staff training.
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